February 3, 2008
Article Marketing - Three Tips For You
Article marketing is proved to be one of the best online marketing methods. In fact, it is not very difficult to engage into article marketing. You will be writing some articles about your niche or industry. And then you will submit them to various article directories. By doing that, you can gradually build up as a expert in your industry.
You can also put your website link in the articles. As a matter of fact most article directories allow authors to put up to three links in each article they submit. Besides the website URL, you can also put the link directly to the product page. As an internet marketer, you can also put a link to your affiliate site.
As discussed, you can put the links to your website in the articles. This will help to boost your search engine ranking too. As you may probably know the number of back links to your site plays a significant role in determining the ranking of your website. The links in the articles are in fact back links to your site and this will help a lot if you are doing search engine optimization. You can bear the following in mind when you are writing the articles.
1. The resource box or bio box: You will most probably include the URLs of your website in the resource box. As a matter of fact some article directory will only allow you to put links or URLs in the resource box. At the point you will understand that the bio box plays a very important role in your article marketing campaign. Normally, you will only be allowed to have three to four sentences in the bio box.
Normally, you will put the links and URLs of your website and products, as well as the author name, in the resource box. In fact you may find that all the tips for article submission out there will suggest you to put your author in the box. And I will say it is a must. This is because some article directories will turn down your article if you do not include your author name in the resource box.
2. Quality of the article: You also need to pay attention to the quality of the article. You should write article of the highest quality before you submit it to the article directories. Of course the quality of article will not matter if your aim is only back links to your website. However, if you would like to build up your image in your field of business, you should not write articles of poor quality.
Examples of good content of articles are product reviews and news about your industry. You have to bear in mind that you are not selling directly using the article. Instead you are trying to give more information to the readers. As a result you should avoid writing the articles like advertisements.
3. Submission of articles: Of course you can manually submit your articles to the article directories. However, it is suggested that you use some distribution services or software to submit your articles. It is not worth spending the time on submission. If you have the time to submit the articles manually, you would better write more articles so that your time can be utilized.

Filed under Internet by Anson Hall










